Our Work / Paul Macbeth Foundation

Paul Macbeth
Foundation

What They Needed

The Paul McBeth Foundation needed an emotionally compelling campaign to showcase their first major project in La Paz, Mexico. With limited resources, they sought impactful documentary coverage that would resonate with viewers and raise awareness of their mission. Our team needed to move quickly to plan and produce a high-quality film that would reach the largest possible audience on major disc golf channels. The goal was clear: generate support to continue expanding the foundation’s work globally. With the success of this campaign, we partnered with the foundation on additional projects across Guatemala, Colombia, Chicago, and Africa, with each film making a significant impact

How It Was Before

Paul McBeth was celebrated for his achievements on the disc golf course, but his vision to expand the sport’s reach was less understood. While fans admired his success, many were unaware of his commitment to bringing disc golf to underserved communities via his newly launched non-profit: the Paul McBeth Foundation. Without a dedicated campaign, this important mission remained in the background, leaving potential supporters uninformed about the foundation’s goals and its long-term impact on future generations

How We Did It

1

Amplified Paul's Mission

Our campaign featured powerful stories and visuals from communities benefiting from new disc golf courses, showcasing the foundation’s tangible impact on lives. We crafted messaging that highlighted Paul’s commitment to expanding access to the sport, transforming his vision into a compelling story that resonated deeply with fans

2

International Production Team

We assembled top-tier filmmakers who not only understood the sport of disc golf but also had a strong grasp of storytelling’s importance. Coordinating all U.S. and international travel, we ensured that each team member was equipped to capture the essence of these projects—a challenging yet crucial step

3

Engaged Key Stakeholders

We connected with partners and influencers to expand the foundation’s reach, building a network of advocates to support the mission.

4

Activated Fan Involvement

Through social media and community outreach, we encouraged fans to support the foundation, turning their admiration for Paul into active participation in his vision.

Paul Macbeth
Foundation

What They Needed