Our Work / Medley Heating & Air

Medley Heating Air Conditioning Plumbing

What Medley Needed

Medley set a bold goal: to drive substantial growth and establish themselves as the top HVAC and plumbing provider in their region. They needed a refined brand strategy that would amplify their market presence, attract new clients, and foster trust beyond their existing loyal customer base—ultimately positioning them as the go-to choice in a competitive landscape

How It Was Before

Medley faced challenges

Medley’s existing customers were extremely loyal, but with limited brand awareness, they struggled to stand out in a highly saturated local market. Despite their expertise and dedication to five-star service, the brand felt clunky and failed to connect meaningfully with new potential clients. Their current marketing efforts left opportunities for engagement untapped, resulting in low visibility and trust beyond their existing customer base

How We Did It

1

Cultural Immersion

We immersed ourselves in Medley’s culture to truly understand what makes their brand unique. By engaging closely with their team, we identified the core values that define Medley: honesty, doing things the right way, prioritizing the customer, and delivering high-quality work. This deep dive allowed us to capture Medley’s authentic voice and ensure that every strategic decision aligned with their commitment to integrity and excellence

2

Strategic Flight Plan

Using the AERO Method, we crafted a tailored Flight Plan that aligned every aspect of Medley’s brand—from their unique voice and messaging to content, marketing strategy, ad campaigns, and creative direction. Our goal was clear: to make Medley the undeniable number one choice in their region

3

High End Videos

We produced high-end, standout video content designed to set Medley apart from all competitors. These videos were used across landing pages, ads, and other key touchpoints to reinforce Medley’s position as the top choice in their industry, creating a lasting impression of quality and expertise in the minds of potential clients

4

Audience-Centric Content

We leveraged Medley’s team personalities to create engaging, memorable videos that kept the brand top of mind. Designed to educate, entertain, get a laugh, or offer a heartfelt touch, each piece provided real value, making Medley a trusted, familiar presence for viewers

Medley Heating Air Conditioning Plumbing

What Medley Needed