Our Work / Westside Discs

Westside Discs

What They Needed

Re-signing their star pro-player was a chance to reinforce their hardcore fanbase and create that “in the know” feeling that makes people want to be part of the community. Getting this right was crucial to standing out in a crowded field and deepening their connection with fans. They needed something to pop off. And making sales in the process was bonus.

How It Was Before

Westside had a strong foundation with a devoted community and a respected reputation in the disc golf world. However, their fan base had been eagerly awaiting news that would reaffirm the brand’s commitment to top-level competition. With their leading pro-player’s contract nearing its end, the community was left wondering about the future and hoping for a clear message of Westside’s dedication to the sport and its loyal supporters

How We Did It

1

Infused Creative Vision

We took a creative risk by timing the release for election day, crafting a political rally spoof that made it look like fans were rallying for Westside to re-sign their star player, with online influencers chiming in. This approach allowed us to ride the “digital tailwind” of election content, blending seamlessly with trending posts. The concept was bold and controversial to some, but it struck a chord with the majority, generating buzz and engagement

2

Leveraged Industry Connections

We tapped into our extensive network to bring together top-tier collaborators, including some of the biggest influencers in disc golf, to make the announcement as impactful as possible. By involving these big names in the video organically, we created the impression that everyone in the community was buzzing about the re-signing—driving the announcement to go viral and making it feel like a natural, community-wide celebration

3

Expedited Production

With just two weeks from commission to shoot date, we mobilized quickly to execute a high-end production at a city courthouse. We coordinated countless extras, props, a full production crew, gear, and a detailed script—all within a tight timeline. The entire project, from planning to editing and distribution, was completed in three weeks, culminating in a release on election day and delivering a major success that captured the attention of the disc golf community

4

Valuable CTA

We collaborated closely with the Westside marketing team to craft a compelling, accessible offer that resonated with their audience without feeling out of reach. This strategic call-to-action led to an unexpected boost in Q4 revenue and strengthened the brand’s commitment to their pro-level team, reinforcing loyalty among fans and signaling Westside’s dedication to supporting top-tier talent

Westside Discs

What They Needed